The Premium Package

The package that will provide you a solid base to build a consistent brand.

In The Premium Package you get exactly what you’d expect. A well thought strategy and guideline for your brand to build on. You want to visibly show customers they are not just investing in your product, but you care about the experience that comes along with it. In order to achieve that, consistency is key. And that is exactly the goal of the Premium Package. You get the tools to consistently communicate your brand through different channels.

For who?

Advantages

Increase
your revenue

In a study by Forbes it was shown that businesses on average had an increased revenue of 23% when they had brand consistency across all their platforms. This is why it’s an invaluable asset to have brand guidelines.

What is the process?

It is very important for us both that I get a full idea of what your brand is. That’s why I’m fully available inbetween calls for any questions, advice and consultation.

Introduction call

We schedule an introduction call where I ask you basic questions about your business, ambitions for your business and planning.
This call is to really make sure we are a good fit.

This call is free in order to make sure for both of us that we are a good fit.

Assessment & Research

I send you an assessment designed by me in which you have the opportunity to tell me everything that is valuable for me to know in this process. I research your anwsers for the next call.

Research and Moodboard Call

In this call I present you my findings in my research with the help of your assessment and present you with a moodboard to vizualize the direction I want to take your brand to.

Logo & Stylescape

During this time I design your Stylescape to provide context with your new designed logo.

Presentation Call

In this call I present you with the new designed brand. You'll have the space after to think about additional feedback.

Delivery

When the brand is approved you'll get your logo in PMS (Pantone), CMYK, RGB, Grayscale and Monotone. You'll receive a personal 'How-to-use-guide' for all file formats.

Brand Identity Manual Development

In this phase I will execute your own tailored Brand Identity Manual. I will define in detail all the elements used in your brand and how to use them all together. These guidelines cover the basics like the use of logo, colours, fonts as well as stationary items for your company.

Handover Call

In this call I walk you through the Brand Identity Manual so you fully understand your own new brand.

If you have staff in charge of design & communications, it’s useful to include them in this call.

So what is a Stylescape?

and how does it help me in the process?

A Stylescape is a curated collection of images, textures, typography, and colors that communicate a certain look and feel. It defines the visual direction and gives you a crystal-clear picture of their brand identity. Stylescapes are designed to be shared with you before the visual design phase to make sure everyone’s in agreement with the direction.

When we sign off on a modern, clean, and simple design, you have a visual reference tool to communicate exactly what that might look like. I use this method in my Premium Package to add context to your new brand before executing the brand in a several of stationary items.

Frequently Asked Questions

Most frequent questions and answers

How many concepts do you present?

There are many designers that show multiple concepts. In my experience, when your designer shows you more than one concept, he/she already knows which is the best, and will hope you will pick it.

I decided to skip this risky game of giving clients choice for choice’s sake. Instead of leaving the work of refining a “not quite right” logo to you, the client, I put more upfront work into understanding your brand.

If I understand your brand, I can hit on one best solution out of the gate. I want to create a design that exceeds your expectations, delights your customers, and helps you meet goal after goal.

What if I don't like the initital design concept?

What if we don’t hit it out of the park on the first design concept?

I never force a client to accept a concept, or press forward trying to revise the wrong concept. In our partnership, we are the design experts, but you are always the expert on your own business.

If you don’t believe my design idea will help you meet your goals or work for your brand, we’ll start again from scratch. If the first design is not right, it’s almost always because I didn’t have all the info we needed. So we go back to the research and discovery phase, and then begin again with a stronger understanding of the project.

This is something that almost never happens. So if it does turn out that I didn’t understand something important about your brand, of course we go back and make it right.

Every client gets max. 2 rounds of revisions for every piece of a project. No one is stuck with our first idea if it’s not right.