Frequently Asked Questions
Most frequent questions and answers
There are many designers that show multiple concepts. In my experience, when your designer shows you more than one concept, he/she already knows which is the best, and will hope you will pick it.
I decided to skip this risky game of giving clients choice for choice’s sake. Instead of leaving the work of refining a “not quite right” logo to you, the client, I put more upfront work into understanding your brand.
If I understand your brand, I can hit on one best solution out of the gate. I want to create a design that exceeds your expectations, delights your customers, and helps you meet goal after goal.
What if we don’t hit it out of the park on the first design concept?
I never force a client to accept a concept, or press forward trying to revise the wrong concept. In our partnership, we are the design experts, but you are always the expert on your own business.
If you don’t believe my design idea will help you meet your goals or work for your brand, we’ll start again from scratch. If the first design is not right, it’s almost always because I didn’t have all the info we needed. So we go back to the research and discovery phase, and then begin again with a stronger understanding of the project.
This is something that almost never happens. So if it does turn out that I didn’t understand something important about your brand, of course we go back and make it right.
Every client gets max. 2 rounds of revisions for every piece of a project. No one is stuck with our first idea if it’s not right.