Starters Valley is a co-working space, located in the centre of Maastricht, The Netherlands.
It was initiated by a team consisting of entrepreneurs, students and several companies.
he idea behind it was to strengthen the idea of sharing knowledge = empowerment and the drive for entrepreneurial spirit.
I was tasked to develop the house style for this initiative and to show off its future potential of a true knowledge hub.
The objective here was to create a house style that was the perfect blend of attractiveness, empowerment, entrepreneurship and knowledge. These four aspects are usually hard to combine into one recognizable style. It had to reflect an active community, where learning from others and contributing to the learning of others, individuals can reach their personal goals faster.