Folie Media is a film production company set up by 2 friends in Stein, The Netherlands, focusing on corporate videos and documenting various events.
They contacted me, asking to think with them about a visual identity.
Both founders have a passion for video and want to add that extra bit of flair.
The objective here was to create something that really showed off their focus on the videography as well as their personal passion that backed the founding of Folie in the first place.
Showing off the focus is done by creating square shapes, but not surrounded by borders. It’s the graphic element everyone immediately associates with videography. Folie Media is very good at defining the target, but always keeps one eye open to outside-the-box solutions.