Lisa Jacobs Design

The Essentials

I am often asked to create only a logo as part of a not yet existing brand identity.
Totally logical, because creating a complete corporate identity can be very expensive and time consuming.

That is why I have designed a package for customers who ask for logos but do not yet have an existing brand identity. 

The idea behind this package is that you get a base for a complete corporate identity without having to invest in a lot of elements around it to have a clear picture of what your brand looks like, which is often the case.

For who?



Design is the silent
ambassador of your brand.

Paul Rand

Best known for his corporate logo designs,
including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.

What is the process?

Stylescape Alix Rufas

So what is Stylescape
and how does it help me?

A Stylescape is a curated collection of images, textures, typography, and colors that communicate a certain look and feel. It defines the visual direction and gives you a crystal-clear picture of their brand identity.

Stylescapes are designed to be shared with you before the visual design phase to make sure everyone’s in agreement with the direction. When we sign off on a modern, clean, and simple design, you have a visual reference tool to communicate exactly what that might look like.

I use this method in my Essentials Package to offer brand identities to companies who need one, but don’t have the need (yet) to have their branding done extensively. It can function as a pocket version of a Brand Identity Manual.

your plan

Decide what plan fits best for your company. Do you miss any additional stationery items that would be useful for you?

No worries. I’ll be happy to think with you for the best solution.

The Essentials